The name “Leica” that anyone familiar with cameras will know. This is the brand of Leica camera, a long-established German camera manufacturer, and is also known to have many fans for camera enthusiasts. On June 17, 2021, the Leica camera announced that it would develop the smartphone “LEITZ PHONE 1”, which was completely supervised by the company, and sell it exclusively from Softbank, which brought great surprise. The company has collaboratively developed smartphone cameras with several smartphone makers, but LEITZ PHONE 1 is the first to supervise the entire smartphone. So what kind of smartphone is LEITZ PHONE 1 and what is Leica? Let’s check the contents of the announcement and the actual machine that we were able to touch before the release.