[A great deal on home appliance consulting, 50]When I went to the usual shopping center with my wife. Toilet paper was piled up at the end of the daily necessities corner on the 2nd floor as usual. However, what was different was the products that were lined up, not the usual Oji Paper Eliere single, but the Eliere Ena, a “double-length” long toilet paper. Although the price is a little high, I decided to buy a total value Ena. ● Toilet paper that is difficult to change the brand Often, toilet paper is said to be “single” in Kansai and “double” in Kanto, but the ones that are actually lined up at the end are often singles even in the sense of my skin (living in Kansai). .. The reason for this is often the “Kansai people’s sense of economy.” I think that the sense of economy is true, but Kansai people are impatient, and the number of times they use paper and the tempo of winding are fast (the image of karakarakarakara, sassatsu), so if it is double, it will use more than necessary, and soon I personally think that it is because it disappears. Toilet paper is also a product that is difficult to change brand. In PBs such as home improvement stores, there are some terrible things such as cheap but uncomfortable and the paper is worn out, so many people may have failed. When I saw this long toilet paper at the shopping center, I was worried about changing the brand, but since it was Eliere, which I always buy, I bought one pack for the time being. ● The frequency of replacement is low, and there is no wasted space. When I actually used it, there was no discomfort and the quality was satisfactory. As shown in the figure, the length of the normal Eliere is 55m, but this one is 100m long, so it did not decrease easily and the frequency of replacement was reduced. The roll width is 0.4 cm shorter, which is not a big concern. In addition to this, the unit price per meter is cheaper, making it a household-friendly product. It takes some space to stock toilet paper in case of a disaster, but it is also convenient to halve that space. This time I introduced the elleair that I bought, but other companies also have long toilet paper. At MUJI, you can purchase from one under the name of “Nagamaki Single”, so I hope you can choose the one that suits your lifestyle. I think that the existing products that we use every day are also good products that made us realize once again that “there are many things that will become more convenient by making small improvements from the consumer’s point of view.” (Hotta Management Consultant Office, Yasuki Hotta) ■ Profile Yasuki Hotta Born in 1962. Worked as an executive at a major consumer electronics mass retailer. In November 2007, he founded Hotta Management Consulting Office individually. The in-house training conducted by major home appliance manufacturers, specialized manufacturers, and home appliance mass retailers is highly evaluated because of its practical content.