As previously reported in this magazine, it has been revealed that NTT DoCoMo, KDDI, and Softbank will open a temporary mobile phone shop in Ebino City, Miyazaki Prefecture from August this year. Since there is no mobile phone sales agent in the city, the three companies will take turns opening stores for two days a month to accept contract procedures and consultations. ■ About half of the cities, wards, towns and villages are “blank areas” where there are no carrier shops. How many cities, wards, towns and villages are “blank areas” where there are no mobile phone shops, such as Ebino City in Miyazaki Prefecture? .. Therefore, this time, I tried to find out the situation based on the latest data (as of February 2021) of the carrier shop survey that we are conducting. The tabulation was conducted focusing on the main brand stores of NTT DoCoMo, KDDI, and Softbank. Therefore, the three sub-brand stores and Rakuten Mobile stores are not included. In addition, please understand in advance that it is intended only for carrier shops (docomo shops, etc.) and does not consider sales counters at mass retailers and joint-venture stores. As a result of totaling according to the above framework, out of 1896 municipalities nationwide, 777 municipalities have stores in all three companies, accounting for 41.0% of the total. On the other hand, the number of municipalities without any carrier shops is 937, accounting for 49.4% of the total. Of the cities, wards, towns and villages, 28.0% have a population of less than 10,000 (according to the 2020 census population bulletin; the same applies below), so there are many unavoidable aspects from economic rationality, but nearly half of the cities The fact that there are no career shops in the wards, towns and villages is shocking. ■ Situation where “some carriers have not opened stores” even in some cities with a population of over 100,000 What is interesting in this tabulation is that the number of people and the status of store openings do not always match. When the cities, wards, towns and villages with carriers that did not open stores were arranged in order of population, Hodogaya Ward, Yokohama City, Kanagawa Prefecture (population 208,000) was ranked first. Although there are KDDI and Softbank shops in the same ward, no docomo shops have been opened. It is thought that the background is that it is adjacent to Nishi Ward, which has Yokohama Station, which is the core of Yokohama City, but it seems that this ward is covered by business trip sales events from nearby docomo shops. Looking at the municipalities excluding the 23 wards, the population is over 100,000, including Habikino City in Osaka Prefecture (109,000 people), Mishima City in Shizuoka Prefecture (108,000 people), and Izumisano City in Osaka Prefecture (100,000 people). Even in the city of, there are areas where there are carriers who have not opened stores. On the other hand, the population of Ebino City, Miyazaki Prefecture, which started the temporary mobile phone shop, was about 18,000. One or two companies have opened career shops in Taku City, Saga Prefecture, Rikuzentakata City, Iwate Prefecture, and Shibetsu City, Hokkaido, and Toba City, Mie Prefecture, which have the same population of 18,000. Furthermore, in this survey, there were cases where carrier shops were opened in villages with a population of 4000 people. Mobile carrier companies are expanding their areas nationwide, and especially after Rakuten Mobile has newly entered the market, it has further appealed its high area coverage rate. On the other hand, it became clear that the carrier shops, which are important bases for contract procedures, are widely unevenly distributed. I would like to expect support efforts for blank areas, including the case of Ebino City, Miyazaki Prefecture.