Well, this is the official name for the name Smartphone for Snapdragon Insiders. I wondered if a new smartphone brand such as Qualphone or Snapdragons would be born, but was it related to the consideration given to the smartphone makers that provide chips? In any case, Qualcomm seems to be positioned as a premium model that brings together the latest technologies and sends them out. Naturally, the chip uses Qualcomm’s “Snapdragon 888” processor. As already rumored, ASUS is involved in the production, and the 6.78-inch AMOLED display has a refresh rate of 144Hz. The OS is equipped with a triple camera with Android 11, 16GB RAM, 512GB storage, 4,000mAh battery, 64 million pixel main camera on the back, 12 million pixel ultra wide-angle lens, and 8 million pixel telephoto lens. If you can find the ultimate value in the Snapdragon logo that shines on the back, isn’t it that $ 1,500 (the price in Japan is expected to be 164,880 yen) is high for Bella Bow even though it is not a folding smartphone? ASUS sells the high-end gaming smartphone “ROG Phone”. Smartphone for Snapdragon Insiders may be able to tolerate this price if it is positioned in that way, but it is a pity that the latest “Snapdragon 888+” processor is not adopted in the first place. Also, wireless charging is not supported as standard. However, it seems certain that many new technologies are installed, and Wi-Fi 6 and Wi-Fi 6E are supported as well as 5G support. In addition to being able to take beautiful pictures and videos, it is said that you can enjoy games and music with a very advanced sound system by using “Snapdragon Sound”, which has an original audio level. The included Master & Dynamic wireless earphone “MW08SI” is a high-end accessory that costs less than 30,000 yen. Qualcomm’s “Quick Charge 5” quick charge charger and original design rubber bumper case are also set, so it may be a reasonably luxurious package. This content will capture the hearts of the registered users of Snapdragon Insiders, which has about 1.6 million people in the world, and how much Smartphone for Snapdragon Insiders will be purchased will have to keep an eye on the future. Qualcomm’s own-brand smartphone sales are like Intel and AMD selling their own PCs that use their own chips. In terms of choosing and purchasing your favorite chips for your own PC, you can see that Intel and AMD have enthusiastic supporters, but it is basic to make your own smartphone and select and stack your own chips. There is no such thing. In that case, what is the significance of making and selling Qualcomm’s own smartphones? Let’s take a look at the response and excitement at Snapdragon Insiders.