[Image]”SMBC Digital Marketing” logoThe capital is 100 million yen, and the investment ratio is 66% for SMBC Group and 34% for Dentsu Group. The head office is located in the annex of Sumitomo Mitsui Banking Corporation, and Yoshitaka Takano from Sumitomo Mitsui Banking Corporation (SMBC) will be appointed as the president. Mr. Takuya Okubo from Dentsu was appointed as the vice president. The new company will utilize SMBC’s “financial big data” such as customer attributes and usage history to analyze user interests. It will be reflected in the digital advertising content displayed on the bank’s user app “Sumitomo Mitsui Banking Corporation App” (iOS / Android, free) to deliver useful information to users. The SMBC Group will change the bank’s privacy policy on August 10 in conjunction with the establishment of the new company so that customers’ transaction history and website browsing history can be obtained. However, personal information of users will not be provided to Dentsu Group companies or advertisers. Dentsu says that it will regularly monitor the management of personal information at the new company with outside experts such as lawyers.