[Trend word (meme edition) 40]Innumerable “memes” that fly around on the net. If there is something that conveys meaning at a glance, there are many things that you do not understand at all. For example, the meme “Aturachu” is a mysterious word that makes you feel like chewing when you put it in your mouth. Let’s find out the etymology of what kind of situation it is used in. First of all, if you check the usage examples on SNS, there are comments such as “I don’t think there are any Aturachu couples who are as close as we are”, “I want to have an Aturachu romance this year”, and “The Aturachu feeling of the two recommended characters is the best”. From each post, you can see that it mainly refers to “friendship between couples and friends.” Although the exact etymology is unknown, it seems that “Aturachu” has become established as a word that indicates a state higher than “hot” and “love love”. Certainly, the language is similar, and it is safe to assume that it has spread among young people with a lot of imagination. By the way, it was a member of the popular YouTuber group “Fischer’s” who instinctively tilted his head when he saw the character string “Aturachu”. In the video delivered on September 23, 2020, four people, including Motoki and Daho, challenged the “Youth Language Quiz”, but no one knew the meaning of “Aturachu”. However, Mr. Ndaho, who was groaning “I don’t know” at the time of the question, answered almost correctly, “Is it like” Aturachu “in sweet words?” Mr. Motoki praised him, saying, “It’s amazing to think about it.” If you search for memes that do not make sense at first glance from the sense of words and atmosphere, you may arrive at an unexpected “answer.” (Freelance writer Wataru Ihara) Not only “Aturachu”! Other trends that you should definitely check out: Frappuccino, Delta Plus, Beast Wars, Xin Xin ■ Profile Wataru Ihara A man in his 30s who is a former PR company employee. Currently, he is active as a freelance writer who pursues fashionable things and phenomena.I love surfing the internet and visiting SNS, and I check my smartphone when I have free time.