In Norway, a new regulation was passed in June as an amendment to marketing law. This will force influencers and advertisers in the country to soon label the retouched photos. VICE reported on June 30th, US time. The time when this new rule will come into force will be decided by the King of Norway. Advertisements that change a person’s body shape, size, or skin color will have to be labeled by the Norwegian Ministry of Children and Family. This includes, for example, changes such as slimming the waistline, enlarging the lips, and exaggerating the muscles. This rule also applies when influencers and celebrities “get some reward or other benefit” by posting images. It covers posts on social media such as Instagram, Facebook, TikTok, Snapchat, and Twitter. Violators are fined and, in some cases, imprisoned. These moves came amid growing concerns about the impact of websites such as Instagram on mental health. It can be difficult to distinguish between processed and unprocessed images on these sites. Citizens and lawmakers have long criticized Instagram and its parent company Facebook for giving them a place for harmful content, especially for the younger generation. In 2017, the Royal Society for Public Health (RSPH) released a study showing that Instagram has the worst impact on the mental health of the younger generation among the major social networks. There are reports that Instagram plans to open a platform for children under the age of 13 in 2021, which has been criticized by civic groups concerned about children’s online privacy and mental health issues. In response to criticism, Instagram launched an effort in 2019 to hide the number of likes received on posts. This is a measure to alleviate some users’ worries about how popular their posts are. In May, you can hide the number of likes for your posts and the number of likes for all posts in your feed on both Facebook and Instagram. Was added. This article was edited by Asahi Interactive for Japan from an article from overseas Red Ventures.